I thrive at the intersection of structure, design, and human psychology.
With a unique professional journey that spans digital product specialization, creative design leadership, and an initial foundation in educational psychology, I approach every project with an analytical mind and empathetic execution.
Whether I am mapping out dense user ecosystems in Figma, coordinating cross-functional engineering sprints, or diagnosing customer drop-offs and managing account escalations, my north star remains the same: transforming complex problems into clear, premium, and human-centric solutions.
Product Design
Complete Brand Systems
UI/UX Design
Visual & Graphic Design
Feedback Loop Optimization
Content & Workflow Pipelines
Cross-Functional Leadership
Active Listening & Empathy
Lead Designer
January 2026 - May 2026
XENTRIX
- Designed the full branding of various products including: website, social media content, brand guide, digital and printed menus, packaging, etc. - Communicated directly with clients, assigned and managed tasks and led collaborative meetings with the design team.
User Experience Designer
April 2025 - August 2025
Tradrly
- Led client-facing meetings to gather requirements and align on product vision. - Designed the full user experience and interface for several AI-powered web apps and mobile apps.
UI/UX Designer
January 2024 - March 2025
Global iT
- Designed and published the complete Global iT website using HubSpot. - Collaborated closely with our development team to design, develop and test web apps and mobile apps. - Created and planned social media content, adhering to a specific timeline to maintain consistent brand presence and engagement.
User Interface Designer
October 2023 - January 2024
AppShine
- Collaborated with senior designers to create wireframes, prototypes, and high-fidelity visual designs for mobile and web- based products, catering to diverse clients. - Designed a variety of user interfaces, including SaaS platforms, dashboards, landing pages, and app screens. - Engaged in client meetings to present design concepts, gather feedback, and iteratively refine designs to meet client objectives and enhance user satisfaction.
UI/UX Design Intern
September 2023 - November 2023
Appaxis Innovations
- Developed visually compelling and cohesive design elements that reinforced brand identity, ensuring a seamless and engaging user interface to enhance user experience while providing design system guidelines to the development team.
Freelance UI/UX Designer
March 2023 - Currently
Upwork
- Collaborated with clients to understand design needs and project requirements. - Developed user interface (UI) designs for websites and applications. - Conducted user research to gather insights and inform design decisions.
Primary School Teacher
September 2021 - October 2023
Ministry of Education (Tunisia)
- Created and delivered engaging lessons for various subjects to foster student learning and development. - Managed the classroom environment to ensure a conducive learning space for students of diverse learning needs. - Collaborated with colleagues to improve teaching methods and support the inclusion of students with special educational needs.
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