PregnaWell: Women's Health Clinic
PregnaWell is a digital platform designed to support women before, during and after pregnancy. The website provides expert guidance, personalized programs, and valuable resources to help women navigate fertility, pregnancy, and postpartum care. My role was to design a seamless and user-friendly interface that enhances accessibility and engagement.
Analysis - Performance and Responsiveness
PregnaWell needed an intuitive, bilingual and aesthetically appealing website that:
Clearly communicates its services and mission
Enhances user experience for expecting and new mothers
Streamlines access to programs, resources, and expert consultations
Establishes trust and credibility through a professional yet warm design
1. Research & Strategy
I conducted extensive research on:
The target audience’s needs, behaviors and culture
Competitor platforms to identify gaps and opportunities
Best practices for healthcare and wellness UI/UX design
2. Website Development on Framer
I followed PregnaWell's branding using:
Soft pastel tones to evoke warmth and trust
Clear typography for easy readability
Intuitive navigation to simplify access to key sections
3. User Experience Enhancements
Designed an easy-to-navigate homepage with a clear value proposition
Integrated a language switch for availability in both English and Arabic languages
Optimized forms for consultations, subscriptions and general contact
Mobile-first design for accessibility on all devices
The Results
Improved engagement: Clearer information architecture increased time spent on the website.
Higher conversions: The optimized UI led to a smoother user journey for program sign-ups.
Stronger brand identity: The new visual direction positioned PregnaWell as a trusted resource.
Key Takeaways
User-first design ensures that accessibility and clarity drive engagement.
Seamless user journeys contribute to higher conversion rates and user satisfaction.
